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<p><span id="dnn_ctr_Privacy_lblPrivacy">Dr. Fields</span> is committed to protecting your privacy and developing technology that gives you the most powerful and safe online experience. This Statement of Privacy applies to the Dr. Fields site and governs data collection and usage. By using the Dr. Fields site, you consent to the data practices described in this statement.</p>
<p><span class="SubHead">Collection of your Personal Information</span></p>
<p>Dr. Fields collects personally identifiable information, such as your email address, name, home or work address or telephone number. Dr. Fields also collects anonymous demographic information, which is not unique to you, such as your ZIP code, age, gender, preferences, interests and favorites.</p>
<p>There is also information about your computer hardware and software that is automatically collected by Dr. Fields. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used by Dr. Fields for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Dr. Fields site.</p>
<p>Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through Dr. Fields public message boards, this information may be collected and used by others. Note: Dr. Fields does not read any of your private online communications.</p>

<p>Dr. Fields encourages you to review the privacy statements of Web sites you choose to link to from Dr. Fields so that you can understand how those Web sites collect, use and share your information. Dr. Fields is not responsible for the privacy statements or other content on Web sites outside of the Dr. Fields and Dr. Fields family of Web sites.</p>

<p><span class="SubHead">Use of your Personal Information</span></p>

<p>Dr. Fields collects and uses your personal information to operate the Dr. Fields Web site and deliver the services you have requested. Dr. Fields also uses your personally identifiable information to inform you of other products or services available from Dr. Fields and its affiliates. Dr. Fields may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.</p>

<p>Dr. Fields does not sell, rent or lease its customer lists to third parties. Dr. Fields may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is not transferred to the third party. In addition, Dr. Fields may share data with trusted partners to help us perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to Dr. Fields, and they are required to maintain the confidentiality of your information.</p>

<p>Dr. Fields does not use or disclose sensitive personal information, such as race, religion, or political affiliations, without your explicit consent.</p>

<p>Dr. Fields keeps track of the Web sites and pages our customers visit within Dr. Fields, in order to determine what Dr. Fields services are the most popular. This data is used to deliver customized content and advertising within Dr. Fields to customers whose behavior indicates that they are interested in a particular subject area.</p>

<p>Dr. Fields Web sites will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Dr. Fields or the site; (b) protect and defend the rights or property of Dr. Fields; and, (c) act under exigent circumstances to protect the personal safety of users of Dr. Fields, or the public.</p>

<p><span class="SubHead">Use of Cookies</span></p>

<p>The Dr. Fields Web site use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a Web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.</p>

<p>One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize Dr. Fields pages, or register with Dr. Fields site or services, a cookie helps Dr. Fields to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same Dr. Fields Web site, the information you previously provided can be retrieved, so you can easily use the Dr. Fields features that you customized.</p>

<p>You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Dr. Fields services or Web sites you visit.</p>

<p><span class="SubHead">Security of your Personal Information</span></p>

<p>Dr. Fields secures your personal information from unauthorized access, use or disclosure. Dr. Fields secures the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. When personal information (such as a credit card number) is transmitted to other Web sites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol.</p>

<p><span class="SubHead">Changes to this Statement</span></p>

<p>Dr. Fields will occasionally update this Statement of Privacy to reflect company and customer feedback. Dr. Fields encourages you to periodically review this Statement to be informed of how Dr. Fields is protecting your information.</p>

<p><span class="SubHead">Contact Information</span></p>

<p>Dr. Fields welcomes your comments regarding this Statement of Privacy. If you believe that Dr. Fields has not adhered to this Statement, please contact Dr. Fields at <a href="mailto:eugene@kspsystems.com">eugene@kspsystems.com</a>. We will use commercially reasonable efforts to promptly determine and remedy the problem.</p>
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